Increased advertising revenue with cats and soups and iron source level play

Iron Sauce officially announced today that Neowiz's Cat and Soup has expanded its growth and presented a new success story after applying the MIDIT platform level play.

According to Neowiz, Iron Sauce-level play was introduced to solve the operating time waste due to the manual adjustment of the hybrid waterfall, the lack of advertiser reaching resources, the limited range of reaching, and the low filter after the release of cats and soups. In-app and advertising revenue increased by 23% after the introduction, and the overall indicators were strengthened, with 20.5% improvement in ECPM (1,000 valid exposure costs) in North America.

Kim Young-chan, head of Neowiz Mobile Business Office, said, Iron sauce is not only the largest advertising network in the industry, but also partnership with the industry's largest network, and can be linked to all the desired networks through the custom adapter. I thought it would be able to expand the reach of the reach and improve the Philate and profits. I have a decision to switch to level play, he said.

In addition, he added that he could secure more advertisers in the app by saving manual adjustment and customer support through the transition, and he could focus more on operations. In particular, since the expansion of the new network, it was possible to reach advertisers from various regions outside of major countries, which deepened competition and improved both Philate and profits.